This article comes from Entrepreneur.
Hiring is hard, but hiring for startups can be even harder. As a young company with limited cash flow, hiring the wrong employee can potentially break your startup. Therefore, you have to be very careful with your decisions and do your best to hire top talent. Below you can find some suggestions on hiring the best startup employees.
In your earliest days, you won’t have the financial resources to offer big paychecks to your employees. In order to convince top talent to come and work for you, you need to build a company with a great mission and vision that excites them. As a founder, you must be able to share your long-term vision with your potential employees and present your company in the best way. “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” That single question was how Steve Jobs convinced John Scully, a Pepsi executive at the time, to join Apple.
Hiring fans means hiring people who will take ownership within the company and, as a result, will work harder than regular employees. Also, fans are great for word-of-mouth marketing. If they truly enjoy working for your startup, they will tell their friends how great it is to work for you and eventually, these friends will want to work for you as well. If your fans do not have the right skills for your startup, you might consider finding a place for them anyway. Attitude can trump skills in some roles.
If you are having difficulty finding talent in your local area, remote employees are a necessity. Hiring remote means you have an entire world full of talented employees from which to choose. Remote working options are a no-cost perk. And if remote employees are not a viable choice for your startup, perhaps you can offer flexible working arrangements, such as working from the office three days a week and two days at home to entice talent to choose your company.
Word of mouth is an effective tool for finding great talent. If your current employees are happy with their work environment, they will talk to their friends about it. Build and maintain a great company culture, be a great place to work and great people will want to work for you. People who enjoy their jobs, co-workers, and environment will work harder, churn less, and add more value to your company.
One of the main reasons people want to work for certain companies is to be associated with a popular brand. Everyone wants to invest himself/herself to take their career one step further and a hot, new brand with possible growth opportunities can be exciting for top talent. It’s crucial that you effectively market your company on social media and blogs, sponsor events, meetups and show people what it is like to work for you.
Talented people want to work with other talented people. They are interested in constant growth and being around other talented people inspire and drive motivation. Learning from each other and celebrating each other’s successes help talented people build momentum. And when you have great talent, it becomes easier to attract even more prime talent.
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