This article comes from Entrepreneur.

6 Companies Reveal How Their Unique Cultures Make Them a Success

Check out what leaders from Entrepreneur’s Top Company Cultures list, a ranking of high-performing cultures across the U.S., had to say about how their company culture is different from other businesses and why they believe their models are successful

1. Find what works best for your business.

I resist comparing us to “other businesses” as a generalization because everyone has a different formula that may work well for them. For us, we have always been relentless about asking questions about our purpose as an organization, what our brand stands for and never settling for where we’re at. As we push our understanding of our self-imposed purpose and our market-imposed mandate forward, a growth mindset of constant improvement has brought us to where we are today, and we intend to keep moving forward.

— Scott Norton, co-founder of Sir Kensington’s, a maker of all-natural condiments

Ranked in small-business category on our Top Company Cultures list.

2. Reinforce from the top down.

The PR industry has earned a bad reputation: long hours are common, overtime is expected and overturn rates are high. At InkHouse, our supportive culture has been successful, because it has been a huge priority for us and reinforced from the top down. We prize big ideas and allow our employees the mental space required to get there. The result is great work and a team that is in it together. We buoy each other through our struggles and enthusiastically celebrate our wins, inside and outside the office.

— Beth Monaghan, CEO and co-founder of InkHouse Media + Marketing, a marketing and PR agency

Ranked in medium-business category on our Top Company Cultures list.

3. Make employees feel at home.

Every business has to find what’s authentic to them. Gusto’s mission is to create a world where work empowers a better life. Because we hire for aligned motivations rather than culture fit, the entire team is energized by our mission and believes in it, which makes solving the complex challenges we have in the HR space enjoyable rather than exhausting.

We also really encourage people to be their true selves at work instead of having a work persona and a home persona. One way we accomplish that is through our culture norms. For example, our offices are shoe-less and people work in slippers or socks. We want people to feel comfortable and leave their egos at the door. You’d be amazed what happens when you have a quick 10-minute meeting at a couch with your feet up rather than in a formal conference room. You interact in a more creative and collaborative way.

— Josh Reeves, CEO and co-founder of Gusto, an online HR service

Ranked in large-business category on our Top Company Cultures list.

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